The Max Mara Teddy Bear Coat is turning ten! Designed in 2013, the unsurpassed must-have was inspired by a Max Mara archival garment from the 80s. Its abundant volume made it an instant hit, worn and sought after by stars and celebrities. The magical combination of glamour and playfulness of its silhouette and exquisite fabric has made the icon coat not only a fashion favorite but also a versatile wardrobe essential.
Discover limited edition merchandise at the pop up, including the exquisite Sparkling Teddy Coat and the newly launched mini Teddy Coat for girls, both available in camel and white.
Max Mara’s Teddy Bear Coat has become a beloved choice among celebrities in the past decade, counting style icons such as Lili Reinhart, Zoey Deutch, Kate Mara, Carolyn Murphy, Elizabeth Debicki, Gemma Chan.