This season a special advertising campaign – featuring Mariacarla Boscono and shot by Tyler Mitchell – spreads the message and mantra of every self respecting icon : “I was, I am, I will be”.

Teddy Ten Inspirations

The Teddy Bear Coat, designed in 2013, was inspired by a Max Mara archival garment from the
80s. An “It Coat” from conception, the cocoon-like cut and plush faux fur of camel hair on silk make it a must-have for women worldwide.